London-based fintech company Util announced today the release of an AI-based analytics solution designed to measure companies' impact on the 17 United Nations Sustainable Development Goals (SDGs). According to Util, the new solution aims to fill a gap in the market for data that can keep investors informed of the true impact of their investments, as demand for sustainable funds grows, while the effectiveness of ESG-themed products remains inconsistent. The company noted, for example, that only 6.7% of European funds labelled as'sustainable' explicitly screen out or reduce exposure to fossil fuels. "The disparity between growing demand and inadequate supply is a recipe for greenwashing at best, a bubble at worst. It has led to investments being mis-sold as sustainable, when in reality, they're inconsistent with investors' values."